Ads Case Study Evidence
The paid-media evidence behind a case study, checked against GA4.
Coming on GitHub 18 NovHow to install (opens in a new tab)
What it does
Ad results are easy to overclaim. This skill rebuilds what actually changed in the account and when, compares the periods properly, reconciles the platform's numbers with GA4, and checks for other causes such as seasonality or a sale. What's left is evidence you can put in a case study and defend.
Use it when
- You want to turn an ad account's results into a case study
- Results improved and you need to show it was the campaign
- Platform numbers and analytics numbers disagree
What you get
- A timeline of what changed in the account
- Before and after numbers, reconciled with GA4
- The claims you can make, and the ones the data doesn't support
Lands on GitHub on 18 Nov.
Star or watch the repo to get it the day it goes up.