Meta Ads management
Reach people before they start searching.
Facebook and Instagram campaigns run end to end, from who sees the ad to how the results are measured, to find new customers and bring back visitors who did not convert.
- Tracking verified first
- Structured testing
- Weekly optimization
The challenge
Boosted posts are not a strategy.
Many brands spend on Meta without knowing which audience or creative is working. Without reliable tracking and structured testing, the budget follows guesses instead of results.
Unfocused targeting
Ads reach broad audiences that see them but rarely act.
Tired creative
The same ads run too long and stop working without anyone noticing.
Results you cannot trust
Without a working Pixel and Conversions API, reported results are unreliable.
What’s included
The full campaign, from audience to measurement.
The full campaign: targeting, creative and measurement.
Targeting and retargeting
Reach the right people on Facebook and Instagram, and bring back past visitors.
Creative direction
Visual direction for ads that stop the scroll and fit your brand.
Ad copy
Clear, relevant messages written for each audience.
Pixel and Conversions API
Meta Pixel and Conversions API set up and verified before launch.
Structured testing
Audiences and creatives tested in turn, keeping what works.
Results-focused reporting
Reports centred on leads and cost per result, with next steps.
How I work
Each campaign run as a series of tests.
Keep what works, cut what does not, and let the data decide where the budget goes next.
Define the goal and audience
Agree what counts as a result and who the campaign should reach.
Set up and verify tracking
Install and check the Pixel and Conversions API before any spend.
Prepare and launch
Prepare the creative and copy, then launch the first tests.
Optimize and report
Optimize every week and report on the results every month.
What success looks like
From more reach to the right results.
The goal is not just impressions or likes. It is leads, sales or sign-ups at a cost that makes sense for your business.
More qualified leads
Reach people who are a real fit for what you offer.
Budget where it performs
Shift spend toward the audiences and creatives that work.
Clear, trusted numbers
Results measured reliably, so decisions rest on real data.
Why work with Hend
A testing mindset with a personal touch.
You work with me directly, from defining the first audience to every monthly report. Tracking is verified before any budget is spent, and each change is based on what the tests show.
- Hands-on, personal support
- Tracking verified before launch
- Weekly optimization
- Transparent monthly reporting
My approach
Run every campaign as a series of tests: keep what works and cut what does not.
In detail
What this service covers
The full campaign, from who sees the ad to how the results are measured.
- Audience targeting and retargeting on Facebook and Instagram
- Creative direction and ad copy
- Meta Pixel and Conversions API setup
- Structured testing of audiences and creatives
- Reporting focused on leads and cost per result
How I work
Each campaign is run as a series of tests, keeping what works and cutting what does not.
- Goal and audience definition
- Tracking setup and verification
- Creative and copy preparation
- Launch and testing
- Weekly optimization and monthly reporting
Who it is for
Brands that want to reach people before they start searching, and to bring back visitors who did not convert the first time. This includes FinTech brands working within Meta’s financial advertising rules.
Results
Real projects will be added here once they are approved for publishing.
[PLACEHOLDER: Meta Ads case study: the account, the budget and scope managed and the verified result.]
Start a conversation
Tell me who you want to reach and what counts as a result, and I will outline a first campaign.
Frequently asked questions
Common questions about Meta Ads.
Short answers to what businesses usually ask before starting. Anything else, just ask.
Should I use Meta Ads or Google Ads?
They do different jobs. Google Ads reaches people already searching for what you offer; Meta Ads reaches people before they search, and brings back visitors who did not convert. Many businesses use both, and the right mix depends on your goals.
How much should I spend on Meta Ads?
There is no single right number. It depends on your audience, your goal and what a new customer is worth to you. We agree a starting budget that leaves room for testing, then adjust it as results come in.
Do you create the ads?
Yes. Creative direction and ad copy are part of the service, prepared for each audience and tested to find what works.
Do you work with financial brands?
Yes. Meta has specific rules for financial advertising, and campaigns for financial brands are planned within them from the start.
Will I own my ad account?
Yes. The ad account, the Pixel and their data belong to your business, and you can see the campaigns and results at any time.
Ready to get started?
Let’s plan a Meta Ads campaign built around your goals.
Tell me who you want to reach and what counts as a result, and I will outline a first campaign.