Meta Ads Campaign Playbook
Plan, build and fix Meta campaigns, symptom by symptom.
Coming on GitHub 12 NovHow to install (opens in a new tab)
What it does
This skill runs a Meta campaign from the first decision to the weekly check. It picks the objective from the real business action, chooses between ABO and CBO, sets budgets and placements, and sets up tracking. When results go wrong, it matches the symptom to its likely cause and its fix: low CTR, good clicks with no conversions, cheap leads of poor quality, or frequency going up while CTR goes down.
Use it when
- You're launching a new Meta campaign
- A campaign's results dropped and you need to know why
- You want a consistent way to review campaigns every week
What you get
- A campaign plan: objective, structure, budget and placements
- A diagnosis for each problem symptom, with what to change
- Rules for when to wait and when to cut an ad or ad set
Lands on GitHub on 12 Nov.
Star or watch the repo to get it the day it goes up.