Meta Lead Reconciliation
Meta says 3 leads, your CRM says 11. Find out why.
Coming on GitHub 15 NovHow to install (opens in a new tab)
What it does
Meta's lead count and your real lead count rarely match, and decisions made on the wrong number waste budget. This skill compares what Meta reports with what your funnel or CRM recorded for the same dates, explains where the gap comes from, and checks your pixel and events when Meta shows zero.
Use it when
- Meta's lead numbers don't match what your sales team sees
- Meta shows zero conversions but leads are still coming in
- You want to judge campaigns on real leads, not reported ones
What you get
- Meta leads and CRM leads side by side, for the same period
- The likely reasons for the gap
- A tracking check, with what to fix
Lands on GitHub on 15 Nov.
Star or watch the repo to get it the day it goes up.